While They Sleep Coffee was born in the darkness, both literally and figuratively.

​

I was sitting in the office at 3AM with dry, tired eyes staring at my computer screen, during yet another 80+ hour work week, when everything paused, and the idea hit me. For years I had been burning the candle at both ends, and it had become my normal. Rising before the sun, chasing fitness goals, pushing professional ambitions, raising a family, and working late into the night, weekends and holidays non-negotiable. As crazy as it sounds, I hated it and loved it at the same time.

​

I was making real progress in my life, but something...